Creativity

NACCE (national advisory committee and cultural education) define creativity as:

• Always involve thinking or behaving imaginatively.
• Must be purposeful, directed towards an objective.
• These processes must generate something original.
• Outcome must be of value in relation to the objective.

ELEMENTS OF CREATIVITY:

• Questioning and challenging.
• Making connections and seeing relationships.
• Envisaging what might be.
• Exploring ideas, keeping options open.
• reflecting critically on ideas, actions and outcomes.

Mark Redman from the centre for excellence in media practice defines creativity as:

• A specialised form of human production(elitist).
• Any form of expressive production(democratic).
• Divergent thinking(physiological).
• Innovation(knowledge economy).
• Function of technology(new technology)

Digital technology

Digital technology within the media industry refers to software such as editing programs and weblogs. Its an exchange whereby codes are used so that we can change and use information that has been uploaded. An example of using digital technology is provided by our first attempt at the preliminary task, entitled sunshine babis. Although it failed to stick to the codes and conventions of any genre, and so could not be submitted as our preliminary task, we decided to upload it onto youtube. This allowed people to veiw and comment on the video.